Overview
Create a possible solution for the branding materials of the Data Science program at Southern Connecticut State University. During the logo design phase, I explored the diverse shapes inherent in letterforms, seeking innovative ways to present them without compromising their integrity. The challenge was to strike a balance between research-driven elements rooted in the technology field and current cultural trends, while infusing a distinctive and imaginative quality. In addition to the logo, I curated a comprehensive style guide that offers clear directives on the consistent and impactful presentation of the brand across various applications.
Deliverables
● Logo Design
● Brand Identity Design
● Style Guide
